Pay Per Click - Paid Ranking and Advertigment

PPC is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business.

The ads are ranked based on how much a business is willing to pay to advertise on each search phrase. (The ranking order in Google is a combination of the bid amount and the popularity of the ad)

The ads are purchased through PPC advertising suppliers, and the two largest happen to be owned by Google and Yahoo. Google's program is called Adwords and displays results on Google.com, AOL, Ask Jeeves and many smaller search engines. Yahoo's program is run by an acquired company called Overture, and the results appear on Yahoo, MSN, AltaVista, and many other syndication partners.

Tips for Success

1. Advertise on a large number of relevant search phrases.
2. Build unique ads for each search phrase.
3. Send visitors to the most appropriate page of your website
4. Track your results.